Tuesday Mar 18, 2025

E020 - Guru Sethupathy, Founder & CEO at FairNow

In this episode, I catch up with my old Columbia PhD classmate Guru Sethupathy, founder of FairNow, an AI governance platform for financial services.

About AI Governance:

  • Involves three key components:
    • Monitoring AI performance, explainability, and bias
    • Ensuring compliance with financial regulations
    • Establishing clear AI policies and procedures

Why It Matters for FinTechs:

  • Often viewed as a cost center but becomes a strategic advantage
  • Becomes critically important during partner due diligence
  • "Light touch" governance is better than scrambling reactively
  • Risk of bias or compliance issues can be existential for startups

Explainability Benefits:

  • Meets regulatory requirements
  • Improves customer experience
  • Enhances operational understanding
  • Helps identify performance optimization opportunities

Resources:

 

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Want to chat with Carlos Caro, our host? Email him at carlos@newmarketgrowth.com

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